CLIENT: Cadbury
COMPANY: VCCP

On this very interesting campaign I created a vast range of statics, videos and even some packaging design.

Working from scamps and a detailed brief I had the task of creating the intro animation based on the printed “secret” ads that were posted in remote locations in the UK.
This was to be used on the huge Twitter takeover that ran for this campaign. All focused around controlling the hype of this limited edition bar.

Winners of the compatition would also be sent a badge, anouncing that they were a lucky winner.
With their badge, they would be sent a card, telling them that their chocolaty prize is on it’s way.
I was asked to design this card:

As part of the Twitter takeover, Cadbury were also allowed to create a custom emoji to be used in the tweets that mentioned the very secret hashtag. I was asked to design this emoji:

People who found the secret ads could get a free bar sent to them. These were sent in custom boxes, which I was asked to design. Here’s a 3D demo I made to show the design I came up with.

People then shared their special prizes on Twitter