CLIENT: Disney
COMPANY: Picture Production Company
ROLE: Creative Lead

During the DOOH campaign for Disney’s release of Moana 2, I was appointed lead designer on a special immersive experience Disney would be hosting at FRAMELESS

The brief was to transform an entire room into a 360° Polynesian beach environment, bringing the warm, sun-soaked atmosphere of the islands to the heart of West London.

Using the client’s toolkit assets, I developed a seamless looping video paired with ambient audio to fully immerse visitors in the world of Moana 2. A floor-level screen extended the scene beneath guests’ feet, giving them the playful illusion of standing on soft sand—without the mess.

Here’s a video from my on-site visit to the testing screening.

The final version was adapted more, sadly I didn’t receive any footage of it insitu.

Alongside this project, I also served as lead designer on a major 60-second takeover for Riyadh Boulevard. With more than 80 screens at my disposal, it was a demigod-sized brief—and an incredibly exciting one to bring to life. I had an absolute blast working on it and was genuinely thrilled with the final result.

Here’s a look at the insitu mockup that was approved by the client.