FIFA23 | DOOH – Creative LEAD

CLIENT: EA Sports
COMPANY: TEA
ROLE: Creative Lead

I had the pleasure to work on the Digital Out of Home campaign for EA’s huge release of FIFA for the 4th year in a row.
This year I was asked to be the lead creative on this campaign, managing other members of the digital team.
I created master edits of trailers and also animated key art, based on the style guide set out by EA.
These were then used to adapt to many bespoke placements in this global campaign.