CLIENT: EA Sports
COMPANY: TEA
ROLE: Creative Lead
Having had the pleasure of working on FIFA Digital Out of Home campaigns for the last 3 years, it was really exciting to be working on the newly named FC.
The campaign had to be bigger, bolder and more exciting than ever, to let the world know – FC is for the players!
Working closely with the creative team at EA Sports, I had the exciting opportunity to work on this massive worldwide OOH campaign. Spanning across 25 countries, it was one of the biggest campaigns I’ve worked on.
As well as creating the master assets for this campaign, I also had the task of creating massive bespoke pieces for many digital sites around the world.
I also helped manage a fairly large team of freelancers that helped to supply over 1000 assets for this gigantic campaign.
One of the highlights was being able to created an immersive experience for Outernet. (seen below)
Once the campaign was all wrapped up and delivered, TEA also hired me to create a sizzle reel to showcase the epic work that was done.
Here’s that sizzle π₯π₯π₯