CLIENT: Cadbury
COMPANY: VCCP

‘Cadbury Mystery Bars’ celebrates two limited-edition versions of the Dairy Milk bar, with the brand inviting chocolate-lovers the chance to win £5,000 if they solve the secret.

I had the task of creating a lot of videos for social media platforms, to tease the viewer with ‘broken’ ads that appear to give away the secret flavours, only to leave out key sections of the ad so that the secrets weren’t revealed.

As well as the video materials for social media, I also created DOOH videos and Static OOH placements, all with the same theme, that something had gone wrong with the ad, just when it was about to reveal the secret flavour.