CLIENT: Electronic Arts
COMPANY: TEA
ROLE: Creative Lead

TEA had the opportunity this year to take on two major EA campaigns simultaneously. While I was deeply involved in developing the bespoke sites for the DOOH initiative, I was also brought on to produce the campaign’s sizzle reel. This dual role allowed me to contribute across both the technical and creative sides of the project, ensuring a cohesive and impactful final result.

The sizzle reel in particular was a chance to showcase just how dynamic, high-energy, and—yes—explosive (pun fully intended) the entire campaign became. From shaping the narrative flow to highlighting the most striking visual moments, I worked to create a reel that not only celebrated the scale and ambition of the campaign but also captured the excitement that defined it. Overall, it was an incredibly rewarding experience and a project where my contributions helped elevate the final product across multiple fronts.