CLIENT: Disney
COMPANY: Picture Production Company
ROLE: Creative Lead and Motion Designer

I was hired to help out the digital team with the large volume of production work that was needed for the DOOH campaign for the big cinematic release of 2025 – Avatar: Fire and Ash.

My first task was to use the supplied trailers to create a variety of 10 second, full motion edits, incorporating some dynamic text within the cut. These would then be used as the main creative for all the DOOH placements in the UK and Ireland.

Once the master creative was signed off by the client, I then had the task to adapt it to all the DOOH sites booked for the UK, including Ocean Outdoor, JCDecaux and Westfield digital screens. These were all created with Pre Release and Post Release messaging.

I was also Creative Lead on a bespoke 60 second long Audio Visual placement for the Burj Khalifa in Dubai. This was a lot of fun to do and the client was very please with the impactful design which ran shortly after the film released in cinemas.

Here it is