SKILLS
- A master at After Effects, Premiere Pro and Photoshop and proficient with other Creative Suite software.
- Skilled at expertly crafting videos tailored for diverse platforms, including Digital Out of Home, Social Media, and Online.
- Excellent creative thinking and idea generation skills, consistently bringing innovative concepts to the table.
- A keen eye for design, particularly in typography, layout, and colour.
- Capable of conceptualising ideas, creating storyboards, style frames, and bringing concepts to life through motion graphics.
- Extensive experience with 3rd party After Effects plugins such as Red Giant.
- Proficient in crafting layouts and templates in Figma.
- Good knowledge of front-end development languages such as HTML, CSS and JS.
- A good working knowledge of AI tools such as Adobe Firefly, Midjourney and Chat GTP.
- Experience with managing and mentoring a team. Cultivating the talents of junior members and encouraging collaboration.
- The ability to work in a fast-paced environment, meeting deadlines without compromising on quality.
- A great communicator with the ability to articulate creative concepts in an engaging and passionate way.
WORK EXPERIENCE
FREELANCE DIGITAL DESIGNER
October – December 2019 (previously February – March and June – July 2019) The Picture Production Company, London
Designing advertising materials for films, including subtle motion and full motion video for DOOH, static banners, emails, HPTOs and HTML5 toolkit master banners.
FREELANCE DIGITAL DESIGNER
September – October 2019 (previously January – February 2019) Freedman International, London
Design and animation of DOOH creatives for EA campaigns, including a creative for the famous Piccadilly Lights screen.
Building and localising HTML5 banners for over 10 countries.
FREELANCE DIGITAL DESIGNER
May 2019 (previously July – August 2017) TEA entertain, London
As part of the digital team, I designed a wide variety of creative formats, such as HTML5 banners, social media images and DOOH video, for some top TV and movie titles.
FREELANCE DIGITAL DESIGNER
November – December 2018 (previously August 2017 – January 2018) Node London, London
Designing and building HTML5 banners for serving platforms DoubleClick (Studio and DCM), Sizmek and Celtra.
Taking briefs and making storyboards for a huge selection of top brands.
Working on setting up dynamic ads.
Managing junior members of the team.
FREELANCE DIGITAL DESIGNER
August 2018 – September 2018 Once Upon A Time, London
Creating storyboards for banners.
Creating and adapting videos in AfterEffects.
Design of social media advertising.
Building rich media banners for DoubleClick using Google Web Designer.
FREELANCE DIGITAL DESIGNER
April – July 2018 KHWS, London
Working from briefs to create designs for emails, apps, websites and print media. Also creating key visuals for Samsung campaigns.
FREELANCE DIGITAL DESIGNER
April 2018 ARTHUR London, London
Working on key visual creations for use in digital and print marketing campaigns.
FREELANCE DIGITAL DESIGNER
March 2018 OLIVER agency, London
Working on static storyboard designs and animated demos for standard and rich media formats for a major automotive brand.
FREELANCE DIGITAL DESIGNER
January 2018 – February 2018 eg+ Worldwide, London
Designing and building HTML5 banners as part of the digital team.
FREELANCE DIGITAL DESIGNER
May 2016 – July 2017 XYi, London
Working with some of the largest film studios around the world, specialising in the adaptation and localisation of theatrical campaigns across all digital media in multiple territories.
Designing specialist rich media formats including a microsite style Yahoo Homepage Takeover for Baywatch.
Working with video to create rich media solutions and social media posts.
By the end of this placement, I was helping to train the new full-time members of the team, as well as managing more junior members of the team in their day-to-day work.
FREELANCE DIGITAL DESIGNER
April 2016 – May 2016 NKD, London
Creating exciting and interactive slide show presentations for well-known brands.
These were made using Keynote, Flash Animate or Flash, with AS3.
FREELANCE DIGITAL DESIGNER
April 2016 – April 2016 Fallon, London
Production of standard and rich media HTML5 banners.
FREELANCE DIGITAL DESIGNER
August 2015 – Feb 2016 Tag, London
Production of standard and rich media HTML5 banners, including video banners and site takeovers.
Design of master banners, page takeovers, social media images and video materials.
Supporting QC team with ensuring that brand guidelines are kept and that the best quality of work is delivered to the clients.
FREELANCE DIGITAL DESIGNER
July 2015 – August 2015 National Theatre, London
Design of In-house artwork
Design and production of images and video for social media
Design and production of material for front-of-house digital screens
FREELANCE DIGITAL DESIGNER
July 2015 – July 2015 VCCP, London
Using client’s storyboard to create several different size master banners.
FREELANCE DIGITAL DESIGNER
May 2015 – June 2015 XYi, London
Localising major international film campaigns acroess the full marketing spectrum, including HTML5 banner, mobile ads and social media images.
SENIOR DESIGNER
August 2012-May 2015 Tag Worldwide, London
Fully support the Lead Digital Designer and Project Managers in day-to-day activities to ensure projects are to brief and on time.
Design of email layouts, landing pages, page takeovers and online HTML5 advertising banners, both standard and rich media.
Design of social media material, both static images animated images and video, for sites such as Facebook, Instagram and Twitter.
Training new members of the team and also providing continual support to them whenever it is needed.
Working with more junior team members to develop new skills to help them be able to produce their best work possible.
Implement brand guidelines and styles to layouts.
Create visual designs that effectively communicate brand concepts and messaging. Take creative direction and bring concepts to life.
Oversee the digital design production process.
Produce original, user-focused concepts and solutions that are multi-faceted and incorporate all the elements of a great user experience while maintaining guidelines and brand objectives.
Gathering and incorporating client feedback.
FLASH DESIGNER
June 2010- August 2012 Tag Worldwide, London
Working as part of the digital team across different top name brands
Specialising in flash web banners and a host of ad campaigns
Producing designs through timeline-based animations and ActionScript (mostly AS2)
Creating design solutions through Photoshop Converting the initial digital designs into final designs for internal agency and client approval, ensuring that the designs are compliant with any client brand guidelines
Following design best practice, and compliance with web standards and legal codes
Resize banners ads and other digital assets as required
COMMUNICATIONS AND ONLINE MARKETING ADMINISTRATOR
June 2009- March 2010 M u s i c Wo r k s M a g i c , Melbourne
Updating client’s web content
Creating images for client’s website
Improving search engine rankings through SEO Running Google ads campaigns for client’s website
Setting up online shop for client using HTML
Creating online marketing email newsletters using Dreamweaver
Creating direct marketing material for print using design software (mainly Photoshop)
Design of shopfront sign
EDUCATION
2003 – 2007 Middlesex University Enfield, London
■ Bachelor of Science degree in psychology (Lower Second Class)
Modules studied: Foundations of psychological research, Research issues and ethics in psychology,Psychology of mental health, Developmental psychology, Personality and individual differences, Biological bases of behaviour, Social psychology, Cognition, Psychology of consciousness and Emotion: cognition and biology
2000-2003 The Joan Roan School 6th form, Blackheath, London
■ A-Level Psychology. A-Level Business Studies.
1998-2000 The John Roan School, Blackheath, London
■ Nine GCSE passes, including C grade for Mathematics, C grade for English and double B grade for Science.
Sav Velev 